“People now favour simple, timeless designs that transcend cultural boundaries. Jiang Qiong Er believes that as the world becomes more globalised, Eastern and Western aesthetics are becoming more and more similar. For Shang Xia, it’s also about redefining what ‘made in China’ means to the rest of the world.” “Though we operate as two independent brands, Shang Xia and Hermes share the same philosophy: celebrating the heritage of craftsmanship of our respective countries and combining that with innovative, contemporary design. In an interview with Cathay Pacific’s Discovery magazine earlier this year, Jiang Qiong Er described the relationship of her brand with Hermes.
This makes for a beautiful gift for every fashion lover. The brand name is based on the Chinese characters Shang and Xia, which literally translated means ‘Up-Down’. Beautifully illustrated and printed onto a fine, bone china mug. The company blends traditional Chinese design influence with the contemporary influence of European fashion and hand craftsmanship. Shang Xia has developed a range of luxury products, spanning apparel, footwear, furniture, homewares, leather goods, jewellery and accessories which the brand describes as “centered on home and representing a perfect melding of tradition with modernity”.
After the sale of shares to Exor, Hermes will book a non-recurring profit of around $97 million, according to Reuters, but will remain “an important shareholder” alongside Exor and Jiang Qiong Er, according to a joint statement issued by the three companies. Shang Xia was established in 2010 by Chinese designer Jiang Qiong Er and the French luxury group Hermes. Despite the fact that the association with Hermès was very discreet, its seems that the French group wishes to concentrate on its core brand.Įxor, the investment vehicle of Italy’s Agnelli family, descendants of the founder of Fiat and part owner of Ferrari, is scheduled to be settled by the end of the year. Hermès has expanded the brand outside China with an outpost in Paris, however, many have found the move surprising to say the least. Private investment company Exor has invested US$97 million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been managed by French luxury giant Hermès. We are very moved - this is like the birth of a child, Hermes chief executive Patrick Thomas said ahead of the.
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